The year is 2020,

Facebook has now been around for just over 15 years and has grown into a mammoth super-company with a market cap of over $800billion (CNBC, 2020). At the core of Facebook’s value lies it’s over 2.7 billion monthly users (Statista, 2020) which advertisers pay a hefty premium to engage with.

Facebook is an old school platform, that didn’t particularly age well, from its beginning as a social media platform for use on campuses. In the early days Facebook used to ask users to add a valid university email to sign up in order to make sure…

It’s the 31st of October and we are faced, yet again, in front of a huge burst bubble. Tomorrow marks the end of Cyprus’ troubled and heavily criticised Golden Passport scheme.

The decision was announced after Al Jazeera’s investigative journalists released a follow up video to their original #Cypruspapers exposé. Following the release of the original video (linked below), Cypriot politicians were quick to cry out “entrapment” and suggested that the network had done a politically motivated “hit job” and was misleading and out of context in its report.

They justified the fact that they had given people with criminal…

Growth Hacking is a mindset in marketing which focuses on growth in low cost and through leveraging unorthodox marketing routes. The concept concentrates on getting your product or service in front of a potential user base by targeting them indirectly — i.e. the comment section of a hugely popular podcast episode.

Έχουν περάσει 21 μέρες από την άφιξη του ιού στην Κύπρο. Από εκείνη τη μέρα η αλλαγή έγινε με γοργούς ρυθμούς. 14 μέρες μετά τον αρχικό εντοπισμό του ιού στη χώρα ο Πρόεδρος, κ. Νίκος Αναστασιάδης, ανακοίνωσε ότι σε ολόκληρη τη χώρα πρόκειται να πραγματοποιηθεί καθολική απαγόρευση 3 εβδομάδων. Οι πολίτες θα μπορούν μόνο να βγαίνουν μόνο για θέματα ζωτικής σημασίας και μόνο αφού στείλουν ένα γραπτό μήνυμα προκειμένου να αναφέρουν την έξοδό τους και τον λόγο απομάκρυνσής τους από το σπίτι.

Η άφιξη του ιού στο νησί έπληξε ολόκληρη την κοινωνία. Ο ιός είχε τεράστιο αντίκτυπο στη ζωή του…

The virus could be spreading technological adoption across the Mediterranean island

It has been 21 days since the virus landed in Cyprus. Since that day change has been fast paced. 14 days after the virus was first identified in the country the President, Mr Nikos Anastasiades, announced that the country is to go on a 3 week lockdown. Citizens are only to go out for vital tasks and only after sending a text message to report their outing and reason for venturing out the house.

The virus’ arrival on the island sent shockwaves through society.The virus has had a huge impact on the average person’s life. …

From politics to media and brands, there is a new growing trend for a scarce commodity. Authenticity.

In the age of the influencer where fake lifestyles, flexing for the gram and endorsing products noone genuinely believes in (or gives two fucks about) the value of the authentic and genuine has soared. From Joe Rogan to Patagonia and Donald Trump (authentic asshole) the world seems to be captivated by authenticity. In fact even tiny amounts of authenticity can give brands and even politicians a huge advantage, as creating genuine connections with your audience is a powerful and amplifying bond.

The power…

Kyiv’s weed and speed dealing Telegram bots

Walking around the streets of Kyiv it’s not easy to ignore the graffiti on the wall. From graffiti stencils advertising local hostels, tags and throw ups from the local graffiti writers and painted political slogans on the pavements, the city is filled with urban scrawlings.

Some scrawlings however are prominent and stand out like a sore thumb. Huge, badly written and present on most walls in the Ukrainian capital things like @CALLDRUGS and @DEALLERS grab your attention.

The year is 2019. 10 states have now fully legalised recreational cannabis. Over 30 states have legalised medicinal cannabis. The winds of change have picked up and it seems like it’s only a matter of time before cannabis is federally legalised.

Furthermore several European countries have also joined the movement to legalise cannabis, although varying degrees of legalisation are common, as are complex laws. Loopholes exist that have to be carefully maneuvered by businesses wishing to get an early foothold in a growing global industry.

Future articles will concentrate on how to navigate the murky waters of legal cannabis in…

What is Reddit?

Reddit is the largest forum on the internet. Users (known as redditors) are considered to be some of the savviest internet users. It has hundreds of subreddits (sub-forums) which are created by redditors to discuss topics they’re into it. Subreddits are endless and ultra-targeted. Communities like r/mechanicalkeyboards are dedicated to the discussion of everything that has to do with mechanical keyboards. Not even all keyboards can be discussed in this ultra-targeted subreddit. Only the mechanical kind are discussed. However even this seemingly niche category enjoys over 430,000 users at the time of writing this. That is 430,000 users dedicated to…

As online giants such as Amazon and Wish.com buy warehouses in the middle of nowhere to stack up with products, automate processes and ensure even same day delivery of goods, the highstreet and smaller retailers are taking a huge hit. As Amazon streamlines its processes and “corrects” or optimises mistakes of retailers in the past it is making it difficult for smaller retailers and stores to survive.

As outlined in a previous article The Death of the UK High Street — and What Retailers Can Do to Compete -it is clear that brick and mortar retailers can no longer compete…

GuerrillaGorilla.Co

Studying the internet/ Analysing markets/ Guerrilla marketing in a digital age/ Consulting companies https://guerrillagorilla.co

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